Alena Silchenko
Intern, Almar Quality Research, Russia
2 Articles
Alena Silchenko is Russian and she is a graduate of Erasmus University in Brussels. She studied Idea and Innovation Management: a new field that's all about turning great ideas into fantastic results that help the world to move forward and improve.
It implies being creative but not in a traditional sense: it's about connecting the dots, seeing the bigger picture, finding the missing piece, looking at the situation from another perspective.
Discovery of her passion for Qualitative Research through her studies, led her to an exciting internship with Giulia!
Step 1 – The brand DNA: history, vision and mission to build upon...
Brand ethics in pandemic times
How can brands stay or become relevant to people, employees and consumers, in the new era, after the pandemic?...