Technology’s role in preventing fraud
While definitions of quality in market research can be complex, there’s one aspect of poor quality that is immutable: Anyone who lies on a survey – or in any interaction as a panel member –...
Privacy & Ethics
A practical guide to employing trust principles for consumer data collection
We need consumer input in order to do our jobs and that means creating an environment in which they will actually share this input....
Understanding your customers
When it comes to capturing consumer insights, most market researchers immediately think of surveys – and for good reason....
ESOMAR publishes major update of guidance document for buyers of online samples
This document seeks to help buyers of research and data analytics to build the right foundations when conducting projects worldwide...
What is data and privacy really worth? Balancing data privacy and perceived value with the consumer’s willingness to share information
Legislation and regulations around data control and usage are rising. Simultaneously, so too is consumer concern and a need for control....
The next chapter in data privacy
Despite good intentions and lively discussion, in my opinion, we’ve lost the plot on data privacy....