The evolution of brand humanization
How bot-enabled research can help businesses & brands develop a deeper understanding of personal/household hygiene habits in order to meet the needs of African consumers, and increase their business impact....
Research in Practice
How US cities are making themselves green
Sometimes the grass is greener on the other side – citizens of certain cities have the luxury of having lots of green space per person....
Curating insights to drive real-world action
Encouraging insights activation has been a particularly stubborn challenge to overcome, but we have come a long way since we started....
Our true role in our clients’ decision making.
Rarely do those of us in market research and intelligence ask ourselves what our true role is in our clients' decision making....
Assessing the fit of an AI-powered knowledge management system
In today’s world of expansive research and data, there is simply too much to learn and too much of a struggle navigating through numerous files, systems, and tools....
How strong is your insights team branding?
We see strong branding and marketing that nudges people to act, to buy, to say, to go daily. Each interaction is impactful but subtle....