Alex Wilman
Research Ditector, Northstar Research, UK
Innovation Insights is a monthly series on Research World looking at all thing’s technological innovation. The series is based on several recent surveys with Arm (semi-conductor company valued at £23.4 billion)...
Innovation Insights: problem solving innovation using Jobs to Be Done
So far, this series has discussed consumer sentiment towards a range of technologies that’ll affect our lives in the coming decade. These insights play a central role in the innovation process, allowing business leaders to...
Insights Festival 2020 preview: how Design Thinking allows market research to take the lead and become an innovation powerhouse
This year, ESOMAR’s annual Congress is moving online. But as always, it will feature the latest and best thinking on all things research and insight. On the Wednesday morning, a session titled 'Research Fuel for...
The Small Enterprise Blueprint at ESOMAR Congress 2018
By Alex Wilman With only several weeks to go, excitement is building for ESOMAR Congress 2018. And this year, the event will take place in Berlin. Although steeped in history, modern Berlin, with its low...
Research in Advertising: Moving Away from Being An Asterisk
Insight into how the relationship between research and advertising has evolved to where research can now be used as content collateral....
Machines and Marketing: 6 Learnings From Supercharged
A perspective on the outlook of artificial intelligence and marketing....