Passionate Marketing and Consumer Insights Professional, Freelance, Switzerland
6 Articles
Dr. Alexander Linder was the VP Corporate Brand, Consumer and Market Intelligence (CBCMI) at Swarovski, an area he built-up more than 13 years ago and further developed it over time. He was responsible for the global portfolio of insights management, insights training and knowledge sharing & activation. He is a speaker at many international conferences and publishes articles in different national and international journals. Alexander holds a PhD from the University of Zurich and a degree of business administration from the University of St.Gallen. Alexander calls himself an “Intelligence Professional aus Leidenschaft” and is currently looking for his next career step.
This two-part article looks into how client-side insights teams could be better organized to increase their impact, starting with the changing stakeholder needs. A new organizational model is developed aiming to maximize the effectiveness and...
This two-part article looks into how client-side insights teams could be better organized to increase their impact, starting with the changing stakeholder needs. A new organizational model is developed aiming to maximize the effectiveness and...
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