Andrew Wardlaw
3 Articles
We look at the role sensory elements play in brand authenticity....
Marketing to Millennials? Think Sensory
In part 2 of our sensory series we look at how sensory cues can resonate with millennials....
Making Sense of Sensory #1: Go beyond liking, towards meaning
In our first of three articles on sensory research, we look at what it is and why it should be used....