Andy Buckley
Head of Client Solutions, Join the Dots I InSites Consulting, UK
2 Articles
Market research has a proud history of being able to survive, ride, and sometimes thrive, in response to the macro environment and industry-related change. Powered by technological, economic and social trends, three waves of change...
Working with new skills, new roles and new technology to stay ahead of the curve
Unsurprisingly the skills of researchers have transitioned over time. Ten years ago we hired ‘all-rounders’ whose skills we could dial up and down to suit all scenarios, from f2f qual interviews and focus groups to...