Anna Demiyanova
Managing Director, Innovation Y, Germany
1 Article
Before founding Innovation Y (www.innovation-y.com), Anna has been working with consumer insights and facilitating innovation processes for over 15 years: first in Moscow, later in Berlin and finally across the globe. Anna is a well-known contributor to the Esomar Global conference with cases and methods on research and innovation.
Every new product launch was once prepared like the landing of a space mission. Everything was arranged and synchronized with precision: television spots, global product shipping, marketing materials and salespoints. These once all needed to...