Co-Creation 3.0
Regular columnist Anna Peters gives us a brief history of co-creation since it appeared in the early 2000s and talks about where we are now. Co-creation 3.0 and the benefits of harnessing the creative consumer....
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It’s not like the good old days
You may have seen the recent provocative Time front cover addressing the self-obsessed and individualistic traits of today's youth. Here Anna Peters talks about the Cult of Me and how researchers need to change strategy...
Neuromarketing: Bonkers or Brilliant?
Inspired by a lunchtime face-off, regular contributor Anna Peters and several colleagues discuss the pros and cons of neuromarketing. Can the discipline provide greater insight or is it too early and expensive to provide real...
Towards true structural change in 2013?
As 2012 draws to a close, regular contributor Anna Peters talks about the two big trends of the past year and what that may mean for 2013....
Exploding the Creativity Myth
Regular blogger Anna Peters thinks we may be missing a trick by not getting creative with our consumers. 'Cognitive surplus' suggests we all have the capacity, so why aren't we doing it?...
Are we taking advantage?
Co-creation provides consumers with the opportunity to engage directly with the brands but what if anything should we be giving back to those consumers?...