Anne-Sophie Boettcher
Direct Marketing Manager, Jaguar Land Rover, UK
1 Article
Anne-Sophie is a bilingual Marketing Manager at Jaguar Land Rover overseeing Global Direct Marketing Communications. She previously worked in the Global Customer Insights team, leading all research on Customer Journey, Strategic Futures and Diversity & Inclusion. Her strengths lie in strategic thinking, innovation and driving customer-centric, profitable results across a business.
Your brand must have a clear purpose and contribute to social causes to be relevant and appealing. Why? Because the world is changing. Driven by the inclusive views of younger generations, attitudes towards identity are...