Arnoud van Huffelen
Shopper Insights Manager, Red Bull, The Netherlands
1 Article
Arnoud van Huffelen holds a double Master's degree in Marketing Management and Market Research from the University of Groningen. Starting out in agency side he now works in client-side insights, currently at Red Bull Netherlands as Insights Manager. He champions a holistic way of working, combining all research and data science techniques.
In the movie Gladiator, protagonist Maximus faces a decision. Formerly an army commander, he now fights in the arena as a slave. The decision is to be either 1) the hero that saves the Roman...