Bev Bassett (Tigar)

Bev is a seasoned market research and marketing professional with over 3 decades of experience and is based in Johannesburg, South Africa. At Borderless Access, she heads the company’s business development efforts in the African region. Bev is passionate about Africa and leads Borderless Access’ efforts to transform the research industry from traditional to digital in the continent. Her professional background includes leadership positions in Marketing and Research for Nielsen, Kantar TNS, Beiersdorf and Sara Lee. She is passionate about the benefits of modern digital market insights, and solution-orientated growth for Southern Africa. She brings full-brain strategic thinking to the table coupled with deep business knowledge of African markets, gained from leading major client accounts across the region.