ESOMAR
92 Articles
By Davide Fabrizio, Partner, Chief Analytics, IT & Consulting Officer at Conento In this short post I analyze one of the main headaches of HR departments: the search for talent. This is intended as a...
Reflections on the US polling elections
By Kathy Frankovic It’s fair to say that the American election polls in 2018 were quite successful. Newspaper headlines and stories after the midterm elections for the most part praised them. However, their tone was...
From focus groups to scalable qualitative: The growing pains of digital qual research
By Edward Appleton, Director of Global Marketing at Happy Thinking People GmbH Qualitative research has changed radically over the past decade. The days where it was mainly about focus groups and in-depth interviews are long...
A first – time view on Big Data and Qual
A surprisingly mild mid-November morning in Dublin welcomed the start of ESOMAR Fusion as delegates from over 40 countries descended upon the Irish capital to understand how as an industry, we can marry up the...
CEO Didier Truchot on why Ipsos bought four GfK divisions
By Robert Heeg, RW Journalist Ipsos’ acquisition of four major GfK divisions made market research headlines last summer. Ipsos founder Didier Truchot explains how the move fits into his company’s plans to grow as a...
Heading for the merge: When humans and machines become one
By Malcolm Devoy, Chief Strategy Officer of PHD EMEA You may not know it yet, but we are half way through “The Merge”. This is the term we are using to describe the journey we...