Bob Fawson
Executive Vice President, Business Operations, Dynata, USA
1 Article
Bob oversees Dynata’s data and research business running the largest first-party panel operation in the industry. Bob is an expert in ensuring global consistency and integrity of data, from its acquisition to its distribution, and has extensive experience managing panel partnerships, data quality, and survey programming.
While definitions of quality in market research can be complex, there’s one aspect of poor quality that is immutable: Anyone who lies on a survey – or in any interaction as a panel member –...