Bob Spoerl
Player-coach, Bear Icebox Communications, USA
2 Articles
With a knack for getting clients in the news and a passion for helping the underdog win, Bob has helped clients land coverage on/in the Wall Street Journal, New York Times, CNBC, CNN Money, the Associated Press, Fox Business, and the Chicago Tribune to name just a few.
His professional background is focused on B2B and franchise clients working in a variety of sectors: from tech startups to healthcare to restaurants and retail concepts.
Bob is a marketer with a background in journalism, which not only helps him gain earned media for clients, but also makes him an asset in the shared and owned media spaces.
He holds degrees in journalism from Northwestern University and English and Philosophy from Loyola University Chicago. When he’s not busy turning clients into sources, he’s with his family, running or playing guitar. Maybe even all at once.
Specialties: PR Strategy and Campaign Management | Traditional and Digital Media Relations | Media Training | Social Media Management | Community Journalism & Strategy | Digital Storytelling | Software/Digital tools: Adobe, WordPress, Microsoft Office, Some html, css and javascript | Conversational Spanish
To provide perspective on work trends among market researchers in North America, we conducted a quantitative survey of market researchers in North America (primarily in the U.S. and several in Canada)....
What the future of work for market researchers in Eastern Europe and Russia looks like – Part 1
Most of you have probably either done or commissioned research in Eastern Europe or Russia. If you’ve done research in Russia, you know it can be full of surprises....