Brent Balloch

Brent is an expert in cross-cultural communications and is a lawyer by profession. He has over 20 years’ experience working in strategic communications, corporate and reputation/crises management across Asia, Africa, Europe, and North America. Currently he advises a broad range of clients across government, FMCG, travel and tourism, industrial, retail, media and property sectors. He advises clients through high-profile and often complex situations. For over 18 years, he has led Babylon's team in advising government clients on three continents to develop and implement strategies to counter extremism and support country stabilization, democratization and institution-building. Disinformation in the public and private spheres is becoming a systemic threat to the reputations of corporations and major governments. Brent manages a multi-disciplinary, culturally diverse team to create long-term strategies and short-term tactical responses to reputational threats. His deep respect for measurable, science-based multi-disciplinary approaches - including data and social science - enables his clients to successfully adapt to a fast-moving and sometimes hostile communications environment.