Christopher Martin
Chief Marketing Officer, FlexMR, UK
2 Articles
Over the past decade, storytelling – or the ability to connect audiences to data – has become an integral part of the researcher’s toolkit. It’s easy to theorise that as the volume of data has...
Crafting unforgettable stories from research data
My tenure at an early stage healthcare start-up was when I first saw a wildly successful insights campaign. The campaign is a testament to the immense power that compelling stories can hold, and how quality...