Colin Ho
Chief Research Officer, Innovation & MSU, Ipsos, USA
1 Article
Colin Ho is the Global Chief Research Officer across two Ipsos divisions: Innovation and Market Strategy/Understanding. He is focused on providing support on research methodologies and data analytics, and on developing global offerings for these two divisions.
Prior to joining the market research industry, Colin was trained as a Social Psychologist at Purdue University. His industry experiences/roles includes leading the Cincinnati Marketing Science Team that supported P&G, consulting at Henry Rak Consulting Partners - a management consultancy that specializes in the development of strategic brand growth strategies (now part of McKinsey), and leading the Ipsos US Marketing Science Team.
Colin has experience in conjoint/discrete choice, market structure, brand equity research, shopper research, segmentation, innovation testing/forecasting, and text mining.
First impressions are important, and you get only one chance to make a good one. This is true in dating but also true when it comes to trying a new product....