Colin Strong
Global Head of Behavioural Science, Ipsos
5 Articles
Governments globally have introduced measures to reduce COVID-19’s spread e.g. closing educational establishments, cancelling events and asking people to stay at home. While evidence exists that these measures reduce disease transmission, people’s willingness to follow...
Why we need to go beyond the handwashing problem to tackle COVID-19
COVID-19 means that behavior change tops policy makers and commercial strategist’s agenda to help protect our health & safety and financial & social well-being. There’s huge concern about how to encourage people to adopt simple...
How coronavirus creates a behaviour change challenge for brands
While COVID-19 media reports have rightly focussed on public health and how to manage the spread of the virus, we’re also seeing clear impacts on consumer behaviour. There have been drastic changes in consumer behaviour...
Why Do We Bother Asking Questions Anyway?
In the age of big data and behavioural science, Colin Strong identifies why asking questions is still important....
The Potential and Perils of ‘Job To Be Done’?
Colin Strong provides us with a framework in which we can ensure we ask the right questions and 'get the job done'....