Why Do We Bother Asking Questions Anyway?
In the age of big data and behavioural science, Colin Strong identifies why asking questions is still important....
Colin Strong
The Potential and Perils of ‘Job To Be Done’?
Colin Strong provides us with a framework in which we can ensure we ask the right questions and 'get the job done'....
When the going gets tough look at your ontology
Will market research be able to keep up with big data in being able to capture the reality of the consumer? Here Colin Strong talks about a radical re-evaluation of the consumer and a change...
Is the marriage of big data and advertising heading for an ‘uncanny valley’?
Is online advertising dying a slow death? Recent studies indicate the explosion of big data and online advertising could mean online advertising is going to be a victim of it's own success. Here Colin Strong...
The Behavioural Economics of Big Data
If there is one thing that behavioural economics has taught us, it's that none of us is immune from misinterpreting data. Here Colin Strong, Head of Technology Research at GfK, talks about the danger of...