Cristina Quental

As the first Executive Director of Marketing Intelligence & Insights for Sands China, Cristina has helped transform Asia’s largest operator of Integrated Destination Resorts into a strategically focused consumer-centric culture by leading the process to provide actionable insights and foresights that continuously provides a competitive advantage across all aspects of the resort. A research expert with more than 15 years of experience in both academia and corporately, Cristina has actively worked with the leading research, media, and advertising, and brand agencies in areas ranging from new product development & launch, entertainment, retail, food & beverage, and gaming development, strategy and marketing. Cristina is continuously seeking and evaluating pioneering methodologies that delve well below the surface of claimed and intention data to better able to predict and capitalize on an ever changing marketplace, particularly in our primary Asian markets.