Dave McCaughan
Storyteller, Bibliosexual, Thailand
An ESOMAR and Thailand Market Research Society joint seminar to understand how research can help us live better lives. Sustainability, environmental disasters, animal extinction, global warming, human wellness. We seem to live in a time...
Framing thinking … 6 books that made a difference
Age.Experience. Lot’s of stories. You get to a point in life when these three inevitably mean people start asking for advice. Maybe for the wrong reasons, maybe just to be nice, maybe because they are...
The one question – market research realities asks what you forgot to ask
A research challenge by Dave McCaughan Go on .. think about it! “what is that one question that in all your experience and time and effort as a market researcher you never asked but wished...
The Big Return
New Life Builders looking for something to do By Dave McCaughan A few months ago a little known café in Devon England got worldwide coverage on the BBC for hiring a waiter. And yes in...