David McCaughan
0 Article
I am a very lucky man. For reasons that defy logic the ESOMAR team have asked me to help edit Research World Connect for a few months. Lucky because I really don’t deserve a chance...
The Big Transformation Debate
At this year's MENAP Forum in Dubai Dave McCaughan opened up a a debate with the 200 delegates on the nature of transformation with the research industry. Here he discusses the output of the workshop...