Dirk Huisman
Chairman, SKIM, The Netherlands
The start of the final day of the Festival triggered memories of the many face-to-face ESOMAR Congresses. The enthusiasm of the two client-side researchers, Michelle Gansle of Mars and Gabriela McCoy of Bacardi, who kicked...
The Insights Festival 2020 – the joy of attending (Day 2&3)
The positive amazement during day one of the Insights Festival continued day two and three. It is online, so I registered, but did not completely clear my calendar and I missed a few good presentations...
The Insights Festival 2020 and the future of insights – another COVID-19 disruption? (Day 1)
The first day of the ESOMAR Insights Festival 2020 was amazingly energizing. I only attended the Main Stage, so maybe I even missed the best, but the formula enforced by COVID-19, has characteristics that remain....
Retooling the insights profession to guide businesses to a New Normal – the essential role of agility
Businesses are beginning to find their way through the COVID-19 recession and are facing many changes, challenges and unknowns. Three themes are dominating their strategies: e-commerce; changing customer expectations and the need for agility. These...