Durk Bosma
Consumer Insights Specialist, The House of Insights, The Netherlands
3 Articles
Durk gets pumped when confronted by complex research questions for which a simple approach must be found. He is an all-round market researcher with ample experience in all areas of the business.
He learned the trade at Research International and learned how insights are applied by marketers at Pepsi and KLM. In 2013 he was nominated 'Researcher of the year' by the Dutch trade organisation MOA.
Durk is co-author of the much acclaimed book 'What's the Question?' that deals with the foundations of any market research project.
Part 2 covers how channel abundance will impact the future, much more scattered, consumer landscape, and the implications for consumer understanding and consumer insights managers....
Channel Abundance is here (and what it means for people working in Insights) – Part 1
The last year we’ve seen that digital commerce and digital advertising has increased enormously. The way products are sold (more e-sales including direct sales) is changing. This also has repercussions for the supporting digital promotion/advertising....
The era of creativity is here (and what it means for insights professionals)
Over the years, the amount of data accessible to marketers has been growing substantially. And this will continue for a while. However, with the growing amount of accessible data, the difficulty in utilising it, and...