Earl L. Taylor
Chief Knowledge Officer, Marketing Science Institute, USA
As we contemplate possible futures for marketing research, it’s “Follow the data!” MR has traditionally helped sellers connect with buyers. Today’s connected consumer is changing this relationship - and thus the role of MR and...
Rooting for marketing research
Asking “how can we retain our academic roots and yet be more commercially savvy,” suggests a tension—or even contradiction—between these objectives. The Marketing Science Institute (www.msi.org) was founded decades ago on the premise that this...