How well do start-up cultures and market research mix?
Ellen Surdel talks to Edward Appleton about her experience in market research – and how it contrasts with the sexy world of start-ups....
Edward Appleton
Director Global Marketing & Sales, Happy Thinking People, Germany
Online qualitative research – online… and upwards! Going digital with more complex qual briefs. Part 2 of 2
Can online qual deliver robust outcomes for projects that are more complex, strategic, even creative? Digital seems to work well for straightforward qual briefs, as we outlined in the first article of this mini-series –...
Online qualitative research – getting close…. from a distance! Part 1 of 2
Qualitative research is currently undergoing rapid transformation, possibly a lasting sea-change: due to the coronavirus pandemic, qual is going online. Fast – and big-time. Tasks and projects that just a few months ago would have...
Back up the funnel
The drop in UK market research spending indicated by the 2019 Q3 IPA Bellwether report – minus 17% - is alarming. Whilst it’s not reflected by data from the latest ESOMAR Global Market Research Report...
Why is Qualitative Research often undervalued? Part 2
In the second of a two-part series, Edward Appleton looks at why qualitative research is undervalued and how we can improve its value perceptions....
Why is Qualitative Research often undervalued? Part 1
Over a two-part series, Edward Appleton looks at why qualitative research is undervalued and how we can improve its value perceptions....