Eric V. Holtzclaw
Dojo Master, Liger Partners, USA
1 Article
Eric V. Holtzclaw is Chief Strategist of PossibleNOW. He’s a researcher, serial entrepreneur, challenger-of-conventional wisdom and author of Laddering: Unlocking the Potential of Consumer Behavior issued by Wiley Publishing. Eric helps strategically guide companies with the implementation of enterprise-wide consent and preference management solutions.
There is a growing emphasis on collecting consent and ensuring privacy of customer data because of increased regulation such as GDPR and CCPA and general customer backlash. In this environment, the “cost” of compliance is...