Ewan Mcintyre
VP Analyst, Gartner for Marketers Practice, UK
2 Articles
Ewan McIntyre is a VP Analyst covering marketing leadership and management. Mr. McIntyre is focused on how next-generation marketing organizations and leaders allocate resources and budgets to deliver measurable, optimized performance in a digitally led world. He has a deep understanding of how to build the right team, combining in-house and outsourced resource, having built from the ground up multidisciplined digital teams in both the B2B and B2C space.
Marketing budgets looked very different for many CMOs at the beginning of 2020 than they do now. In fact, according to Gartner’s CMO Spend Survey 2020, pre-COVID-19 marketing budgets held their ground year-over-year, making up...
Marketing budgets are down, but CMOs prioritise market research, competitive insights and marketing analytics
The CMO mandate to drive growth shows no sign of letting up, with good reason. No one role has the combination of customer insight, tech savvy and creativity needed to innovate on the customer experience....