Giulia Fabrizi
CEO, Almar Quality Research, Italy
5 Articles
Giulia Fabrizi is CEO at ALMAR QUALITY RESEARCH, an independent Qualitative Market Research Institute based in Milan. Giulia is a Social Psychologist, Business and Team Coach, Expert in Positive Psychology and Lego® Serious Play® certified facilitator.
She uses her experiences, in qualitative market research and in the various disciplines, to promote the well-being of people, both those who work within companies and consumers.
She believes in the value of collaboration among professionals and, with a team of experts in Semiotics, Work Psychology, Mindfulness, Laugher Yoga, indoor and outdoor environments to promote people's well-being and Digital Communication, she has created B4P - Brand For People method to support brands in promoting care for individuals, society and planet.
Step 1 – The brand DNA: history, vision and mission to build upon...
Brand ethics in pandemic times
How can brands stay or become relevant to people, employees and consumers, in the new era, after the pandemic?...
How to frame the research challenges during the briefing or the first meeting with a potential client, using coaching and design thinking tools.
A clear definition of the research objectives immediately engages the clients and makes them keen to start with a research project....
Critical issues and opportunities in qualitative research
The intent of the Small Data Day series is to nurture a new awareness of the future of qualitative research in Italy, and to initiate a cross-fertilisation not solely on the methodological front, but also...
ESOMAR Networking Speed Date Events in Milan and Rome
A recap of the recent ESOMAR Italy Speed Dating event....