Graham Staplehurst

Graham is a senior director at Kantar with over 30 years’ experience covering almost every area of research. He has specialised in communications, brand strategy and equity research for the past 20 years. Graham trained with Research International and Millward Brown, and has spent time on the client side with Unilever, before working with other global clients including PepsiCo, Vodafone and Nestlé. His project experience has covered the world from Guatemala to Bulgaria, and from Norway to Singapore. Currently Graham writes and consults with global clients on strategy as part of the global BrandZ team, as well as leading the development and analysis of BrandZ’s world-leading brand equity solutions covering aspects from corporate reputation to brand personality.