Grant McCracken
Self-employed, Anthropologist, problem solver, USA
1 Article
Cultural anthropologist Grant McCracken has taught at Harvard, Cambridge University and MIT and is the author of 12 books, most recently Culturematic, Flock and Flow, and Dark Value. Founder of the Institute of Contemporary Culture at the Royal Ontario Museum and co-founder of the Artisanal Economies Project, he consults widely, including Google, Ford Foundation, Kanye West, Netflix, Sony, Diageo, IBM, Nike, and the White House.
In the world of forecasting, strategy and cool hunting, the trend, too often looks like an empty lifeboat floating in the North Atlantic. Where did it come from? Who did it carry? Where was it...