Irina Dimitriade
Research Manager, Mustard Research, UK
1 Article
Irina is an avid storyteller, bringing her passion for behavioural science and psychology to crafting the stories of those involved in research. Embodying a multicultural background herself, Irina loves running multi-market, mixed-methods international projects, uncovering both the global and cultural implications involved in the creation of meaning.
At a recent seminar for postgraduate students, introducing them to the world of market research, I said “of course, the most important group in market research is formed by our research participants”. We often take...