Isabelle Fabry-Frémaux
Principal Chief Executive Officer & ESOMAR Representative, ActFuture, France
1 Article
Isabelle Fabry, CEO, is the French Representative (with Ketty Faivre - SNCF) for ESOMAR - International Association for Market Research (130 countries).
The Covid-19 health crisis has triggered a reflex to work online even more than in the past. This phenomenon is completely understandable. But do we really have to accept the disappearance of face-to-face market studies?...