Jaime Veiga
Academic Director at IE School of Human Sciences | Technology / Head of Insights & Analytics, J&J Southern Europe, Spain
3 Articles
After developing a career for the last 20 years in the Market Research sector, I have seen many different individuals succeed in this industry. Managers with a clear business orientation, some with passion for people...
A career in Market Research / Insights – does a specific education help?
By Jaime Veiga After developing a career for the last 20 years in the Market Research sector, I have seen many different profiles succeeding in this industry. Managers with clearly a business orientation, some with...
Why your customers’ attention is the scarcest resource in 2017
Sponsored Content By Jaime Veiga Mateos & Joshua Saxon Studies show that the average consumer is exposed to up to 10,000 brand messages a day. And as marketers are presented with more and more channels to reach...