Jess Jorgensen
Research Director, BAMM, UK
1 Article
Jess joined BAMM in 2020 as a Research Director. She has a 14 year background developing strong strategic output based in ethnographic research and insights, with a particular passion for contemporary culture in emerging markets, aligning global strategy with market nuances for multinationals across leisure, alcohol, media and apparel. Outside the office, Jess is an adventure motorbike rider and myco-activist, dreaming of rolling plains while starting up an urban mushroom farm.
Do the same rules of ethnography and filmmaking apply in a virtual world?...