Jiongming Mu

Jiongming Mu is the Senior Vice President in the Ipsos global Innovation Research division. He is responsible for global Innovation Testing methodology and maintaining and developing the portfolio of research offers. He is also responsible for research excellence of the global Innovation Testing line of products, including forecasting. Jiongming has worked in marketing and research for over 17 years. The primary area of his experience is in Predictive Modeling, Forecasting, Opportunity Sizing, Marketing Mix Modeling and Concept/Product Testing, with an industry focus on Consumer Package Goods and Health Products. Jiongming holds a Master’s degree in Marketing Research from the University of Texas and a Bachelor’s degree in Economics.