Joanna Dumont
Lead Strategy & Insight, Danone, France
1 Article
Joanna Dumont leads the strategy & insights team at Danone’s headquarters in Paris. She is a consumer insight professional with a strong history in planning and leading international marketing research projects in support of business goals and objectives. She has extensive experience in the creation of brand strategies and in translating learning from different countries and sources into insights.
For the first time ever, Danone’s ExCom could monitor its actions with a single reference framework to address all aspects of consumer behaviors, based on all available data sources, enabling them to take rapid and...