Joaquim Bretcha
ESOMAR President | International Director, Netquest, Spain
6 Articles
Understanding the consumer to develop the business has been the main focus of Joaquim's career. He has worked in various functions along the value chain in the market research industry; end-client, agency, and service provider.
Joaquim currently works as a service provider of online data collection, leading the international business of Netquest in Europe and Asia. This has allowed him to set up a new international business division from scratch and get to know different market research realities across the continents.
As our societies define the new normal, it is important to understand citizens - their hopes, fears, worries and wishes....now - more than ever - we need to understand what people are needing, feeling, thinking,...
Reading the signs of our time
Being in Macau for ESOMAR’s Asia Pacific Conference gave me the occasion to reflect on the role of China in the history of the global economy. My first trip to China was in 2007 when...
Transformation and the Fourth Industrial (Data) Revolution
Today, at the beginning of the Fourth Industrial Revolution that is transforming the way we create, exchange and distribute value, it is appropriate to honour two of these universal Scots: Adam Smith, the “father” of...
Imagine a world without data?
If you haven’t heard of it, ‘peak oil’ is a theoretical point in time when we hit the maximum extraction of petroleum from our planet, after which it is expected to enter terminal decline. The...
AI, an opportunity to boost the best of our insights skills
Artificial Intelligence (AI) is not just another buzzword in our business dictionary. It is not just the claim of companies that want to get more exposure or increased funding. Whilst it certainly has all the...
The First 2017-2018 Council Meeting
By Joaquim Bretcha As most of you may know, the role of the ESOMAR Council is to give strategic direction, ensure the association’s good governance, and provide effective service to its members. With the reach...