Jocelyn Simon
SVP, Head of Client Services, East Coast, NAILBITER, US
1 Article
Jocelyn has 10 years of experience in leading teams to deliver disruptive and innovative research solutions that bring powerful insights to leading brands around the world. She has extensive background in partnering with clients on developing and navigating strategies that transform consumer and shopper insights. Prior to NAILBITER, Jocelyn led multiple teams at System1 Research and developed expertise in behavioural-based research approaches on a global level at BrainJuicer. Jocelyn frequently contributes to market research industry conferences and was a finalist at ESOMAR Congress in Amsterdam for the YES Competition in 2017. She started her career at Affinnova and holds a M.S. in Marketing from Clemson University and a B.S. in Psychology from James Madison University.
There is no doubt that the in-store retail environment has been changing at a rapid pace for many years. Consumers desire fresh, healthier food which drives them to spend more time in the perimeter of...