Joey Ophof
Research Manager, SKIM, The Netherlands
1 Article
Joey is a Research Manager on SKIM’s Consumer Packaged Goods team and is based in Rotterdam. As a research manager, he focuses on delivering insights which enables leading companies to optimize their pricing, portfolio and promotions strategies. He also partners with clients to help determine their research needs. Joey holds a master’s degree from Erasmus University in Supply Chain Management.
You’ll likely know that brands face fierce competition online today., Hence, it's crucial to optimize eCommerce strategies. But how can you do this effectively? COVID-19 has driven many consumers towards online shopping, some for the...