Johannes Hilf
Founding Partner, Innovation Y, Germany
1 Article
Johannes Hilf has a truly multi-dimensional experience. After having worked for over 10 years in research agencies such as Added Value and Ipsos, he joined a leading international design and innovation consultancy DesignIt. There as a Service Design and Design Research Lead he could marry his knowledge of consumer insights with hands on design approach. Now as a founder on Innovation Y (www.innovation-y.com) he keeps looking for inspiration the cross-sections of several disciplines.
Every new product launch was once prepared like the landing of a space mission. Everything was arranged and synchronized with precision: television spots, global product shipping, marketing materials and salespoints. These once all needed to...