Lost in translation?
By John Forsyth Why is it that some of researchers’ best ideas never get used by the client, and yet clients often feel they lack the insights they need, no matter how much research and...
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| Cookie | Type | Duration | Description |
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| Cookie | Type | Duration | Description |
|---|---|---|---|
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| collect | third party | session | Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels. |
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| _gid | persistent | 1 day | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. |
| __gads | third party | 2 years | Associated with the DoubleClick for Publishers service from Google. It serves purposes such as measuring interactions with the ads on our domain and preventing the same ads from being shown to you too many times. |
| __utma | persistent | 2 years | This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits strategy-business.com, a new __utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to strategy-business.com, and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and the accessibility of the cookie as an extra security measure. |
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Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. If you opt out of storing this type of cookies you won’t see any less ads, but they might just not be as relevant.
| Cookie | Type | Duration | Description |
|---|---|---|---|
| GoogleAdServingTest | persistent | session | Used to register what ads have been displayed to the user. |
| IDE | persistent | 1 year | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. |
| test_cookie | third party | 1 day | Used to check if the user's browser supports cookies. |
| __ab12# | persistent | 2 years | Pending |