ESOMAR Shopper Seminar – recap
By Julie Patra, ESOMAR In an era where everything is evolving so fast and shoppers are faced with an abundance of choices, how can brands stay ahead of the game and compete when everything is...
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| Cookie | Type | Duration | Description |
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| Cookie | Type | Duration | Description |
|---|---|---|---|
| AMP_TOKEN | persistent | 1 year | This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. It contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service. |
| collect | third party | session | Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels. |
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| __gads | third party | 2 years | Associated with the DoubleClick for Publishers service from Google. It serves purposes such as measuring interactions with the ads on our domain and preventing the same ads from being shown to you too many times. |
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Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. If you opt out of storing this type of cookies you won’t see any less ads, but they might just not be as relevant.
| Cookie | Type | Duration | Description |
|---|---|---|---|
| GoogleAdServingTest | persistent | session | Used to register what ads have been displayed to the user. |
| IDE | persistent | 1 year | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. |
| test_cookie | third party | 1 day | Used to check if the user's browser supports cookies. |
| __ab12# | persistent | 2 years | Pending |