Kathy Frankovic
Public Opinion Research Consultant | Member, ESOMAR Professional Standards Committee
6 Articles
Kathy Frankovic is the former Director of Surveys for CBS News and is currently an election and polling consultant for YouGov and other organozatikns. She is a member of the ESOMAR professional Standards Committee and has served as President of both AAPOR and WAPOR.
It isn’t just fake news. There are now multiple examples of fake polls — not just limited to one country, but in several places throughout the world....
This is not a poll
Sometimes things are too good (or just too strange) to be true. Like “fake news.” Nearly 90 million pages in a Google search reference it, and there are plenty of instructions about how to discover...
The Calgary Polling Roundup: Why Did The Mayoral Polls Go Wrong
By Kathy Frankovic It’s not often that pre-election polls go horribly awry. If anything, pre-election polling has improved over time. In retrospect, the furor over polling in the 2015 UK election and the 2016 US...
Reflections on the US polling elections
By Kathy Frankovic It’s fair to say that the American election polls in 2018 were quite successful. Newspaper headlines and stories after the midterm elections for the most part praised them. However, their tone was...
How much freedom is there to conduct election polls throughout the world?
Perhaps not as much as you think By Kathy Frankovic ESOMAR and WAPOR (the World Association for Public Opinion Research) launched the sixth study last year to examine the limitations on the publications of election...
Asking about gender
By Kathleen Frankovic Market and opinion researchers must be increasingly aware that gender identity is not binary. The standard question — Male or female? – may no longer be a question that some respondents can answer. ...