Kathy Sheehan
SVP, Cassandra, USA
1 Article
Kathy Sheehan leads the Cassandra practice at global media and marketing services company, ENGINE. Cassandra is an insights and strategy consultancy that builds culturally relevant brands by anticipating youth-driven market shifts. Cassandra is the leading expert on emerging trends, generational insights and youth behavior and the foremost authority on Millennials and Gen Z.
In its latest bit of homegrown research, Snapchat did a deep dive into the Snapchat Generation and the $4.4 trillion in spending they control....