RW Connect regular blogger Kyle Nel attended Greenbook's Insights and Innovation Exchange Conference in Philadelphia last month. Here he reports on his thoughts and key takeaways from the event....
According the US government's auditing department millions is being spent to have third parties collecting data for the government that could easily be found online. Here regular contributor Kyle Nel asks whether it's any different...
Research buyer and regular contributor, Kyle Nel, questions whether researchers are predicting consumers well. Are there methods out there that can help us and are we using them enough?...
Regular RW Connect blogger Kyle Nel, in his role as researcher buyer, thinks research companies are not taking enough stock of the consumer unconscious....
Last year a group of researchers got together in an effort to bring some fresh and creative thinking to market research. After a cameo at Latin America 2012 the Fringe Factory are back at the...
Faulty surveys leading to faulty insights have led to a loss of faith in survey-based research for Kyle Nel, we need to tackle the addiction to surveys and their data. Kyle's calling for a one-month...
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persistent
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