Experience in a Social Age
Find out the four ways brands are succeeding in delivering a branded retail experience....
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| Cookie | Type | Duration | Description |
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| Cookie | Type | Duration | Description |
|---|---|---|---|
| AMP_TOKEN | persistent | 1 year | This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. It contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service. |
| collect | third party | session | Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels. |
| _ga | persistent | 2 year | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. |
| _gid | persistent | 1 day | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. |
| __gads | third party | 2 years | Associated with the DoubleClick for Publishers service from Google. It serves purposes such as measuring interactions with the ads on our domain and preventing the same ads from being shown to you too many times. |
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| Cookie | Type | Duration | Description |
|---|---|---|---|
| GoogleAdServingTest | persistent | session | Used to register what ads have been displayed to the user. |
| IDE | persistent | 1 year | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. |
| test_cookie | third party | 1 day | Used to check if the user's browser supports cookies. |
| __ab12# | persistent | 2 years | Pending |