Madhumita Chakraborty
Europe, Middle East & Africa Insights Lead, HP, Switzerland
2 Articles
An eternal quest - the desire and challenge of building an insights organization that is the demand generation engine for the organization, not just insofar as generating the relevant information, but equally, if not more...
Face Off: When Research and Marketing Switch
by Madhumita Chakraborty and Mukesh Kumar – both will present on 11 September during the 70th ESOMAR Congress Not unlike Hollywood, a young Marketing professional and a Market Researcher meet, fall in love and get married....