Mariana Marins
Research Associate, MindSpark Research, Brazil
1 Article
Understanding people is my passion. Putting their thoughts, wants, and needs in the center of a business strategy is my professional mission. On a daily basis, I gather every type of information about human behavior from various sources, combine and translate them into actionable insights, being the voice of the consumer inside a company, so that their relationship becomes more human, loyal, and long-lasting.
Having studied and worked in Spain and France, I have a bachelor’s degree in Marketing and a master’s in Market Research and Consumer Behavior. I have experience working in advertising agencies, startups, and multinational companies. My friends and coworkers consider me a creative, positive, open, and determined person. I love meeting new people and I’m comfortable adapting to new environments.
ore than a trend, diversity and inclusion in market research can help shape a more fair and equitable society and bring more value to brands....